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Case Studies
Junk Removal — SEO Roofing — Google Ads HVAC — Google Ads Landscaping — Google Ads
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🌿 Landscaping · Google Ads ·

The lowest cost per lead
in home services.
All season long.

What landscaping companies in your local area can expect from a properly structured Google Ads campaign — built to generate consistent leads through peak season.

📍 Local service area targeting
🌱 Spring/summer peak strategy
📞 Call + form tracking
💰 No long-term contracts
$25–45
Cost per qualified lead
Lowest cost per lead in home services
20–35
Leads per month on $1,000
More leads per dollar than any niche
20x+
Potential ROI per job
Based on avg $500–$2K landscaping job
Week 1
First leads delivered
Especially fast in spring/summer
The Problem

PEAK SEASON IS SHORT. MOST LANDSCAPERS AREN'T MAXIMIZING IT.

Spring and summer are everything for landscaping companies in your local area. Homeowners search for lawn care, cleanups, and landscaping services from March through September — and they hire the first company that shows up.



Most landscaping companies grow through word-of-mouth and never build a reliable digital lead source. Google Ads changes that — putting your business at the top of results the moment a homeowner is ready to call.

⚠ Without Google Ads
🌱
Peak season wastedThe highest-demand months pass without a system to capture the surge in homeowner searches.
📞
Inconsistent leadsRelying on referrals means unpredictable revenue. Ads create a consistent, controllable lead flow.
🏆
Competitors winning by defaultLandscaping companies running ads dominate local search with very little competition — the bar is low.
💸
Slow growth ceilingWord-of-mouth caps how fast you can grow. Google Ads scales your pipeline on demand.
Our Approach

HOW WE STRUCTURE LANDSCAPING CAMPAIGNS

Landscaping has the lowest cost per new customer call in home services. We build campaigns that take advantage of that by generating high lead volume at minimal cost during peak season.

🎯
SERVICE-SPECIFIC AD GROUPS
Lawn maintenance, landscaping design, cleanups, and mulching each get their own ad group — matching the exact service to the exact search intent.
📅
SEASONAL SCHEDULING
Budgets and bids optimized for spring and summer demand peaks. We ramp up exactly when homeowners are actively searching and ready to hire.
📍
NEIGHBORHOOD TARGETING
Target specific towns and zip codes where your crew operates. Maximize efficiency by keeping jobs geographically tight.
📸
BEFORE/AFTER AD CREATIVE
For display and remarketing, before/after imagery of your work converts browsers into callers. We help build that creative around your real jobs.
⚡
FAST TO LAUNCH
Landscaping campaigns go live within 48 hours. In a seasonal business, speed is everything — we don't let you miss a week of peak season.
🔄
WEEKLY OPTIMIZATION
Search term audits, budget adjustments, and spend reallocation every week. Your cost per lead drops as the campaign learns what converts in your market.
Typical Results

WHAT TO EXPECT IN THE HUDSON VALLEY MARKET

Landscaping has the most favorable Google Ads economics in home services — low cost per lead, high volume, and a market where most competitors aren't running paid search at all.

$25–45
Cost per qualified lead
Landscaping consistently delivers the lowest cost per lead in home services. In suburban local markets with low competition, optimized campaigns hit $25 or below.
20–35
Leads per month on $1,000 budget
More leads per dollar than any other home services vertical. A $1,000 monthly budget can generate 20–35 qualified landscaping inquiries during peak season.
20–30%
Typical lead-to-job close rate
Landscaping leads convert well because searches are high-intent and local. Close 5–10 jobs per month from a $1,000 budget during spring and summer.
20x+
Potential return on ad spend
Even at a modest $500 average job value, a $25 lead that converts at 25% costs $100 per customer — against $500 revenue. That's 5x. Larger projects push this to 20x+.

20–35 leads.
$1,000 budget.
Every month.

Landscaping is the most efficient vertical in home services for paid search. Low competition, low cost per lead, and a market full of homeowners who hire fast when they find someone they trust. A well-run campaign fills your schedule for the entire season.

$35
Avg cost to get one new customer call
$1K+
Avg landscaping job value
20x+
Potential return on your ad spend
Week 1
First leads arrive

PEAK SEASON
IS NOW.

Spring and summer don't wait. Let's get your campaign live so you're capturing every landscaping search in your area before your competitors do.

Let's Talk →

No contracts. Month-to-month. Cancel anytime.